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Brand Archetypes

A collection of 4 posts
The 'Jester' – Marketing archetype tips

The 'Jester' – Marketing archetype tips

Embrace the Art of Fun! Mastering the 'Jester' archetype in branding, by choosing the right colors schemes, typefaces, visuals, and icons.
The 'Creator' – Marketing archetype tips

The 'Creator' – Marketing archetype tips

Crafting visionary brands: elevate your design with color schemes, typography, icons, and inspirational ideas.
The 'Caregiver' – Marketing archetype tips

The 'Caregiver' – Marketing archetype tips

Designing with empathy. Unlock the secrets to creating a warm and generous brand, from color palettes and typefaces to icons and illustrations.
The 'Everyman' – Marketing archetype tips

The 'Everyman' – Marketing archetype tips

The art of approachability: design tips to give a sense of belonging and familiarity.
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