Why Choose Streamline?

It's true. There are plenty of marketplaces and open-source projects available on the internet.

So, why should you choose Streamline? In this letter, we want to address why Streamline exists and who is it for.

1/ Calm Pricing

We believe that creativity requires a calm mind. Creativity cannot be rushed. And it's often worsened by unrealistic deadlines or anxiety triggers.

Our competitors charge per asset or by tracking how many pageviews your project gets.

This adds stress to an already demanding job. We back our words with action:

• The lifetime pricing comes with software support. You can buy as much or as little as you want.
• Use subscriptions freely. This gives you freedom to iterate without constantly keeping an eye on a countdown.

No matter what you purchase, you can use assets for unlimited projects.

We do have some fair usage policies to protect our art, but that shouldn't get in the way for most people.

2/ Generous Free Tier

Vincent, Streamline's founder has a core value on how the company is run.

You'll notice this when you tour our free icon library. Even though it is free, it won't feel cheap.

• Pixel was a particulary challenging icon set and took months to prepare. This is free to use.
• Core is like Helvetica for icons. 8,000 of these icons are free as SVGs.
• Guidance is an elegant wayfinding set, which is free as scalable vectors.
• Almost all pro sets have large sampler packs, with thousands of free SVGs.
• All pro icons are available to download as low resolution PNGs so you can test them out.

Most of our features are free to use. And all our plugins are free to access.

Generosity has worked well for us in the past. People help us spread the word. And that helps us reinvest into the product.

3/ Master The Craft

Most competitors run marketplaces. They rely on thousands of sellers, each with their own style, skill level, and idea of “good enough.” You get volume, not quality.

We chose a different path from day one.
Everything is made in-house by one team of veteran icon designers.

That gives us something marketplaces can’t offer: true consistency. We review the sets carefully. And we spend the time to harmonize every icon so the entire collection is the best version of itself.

Mastery is maintenance, too. As sets grow, harmonization gets harder. So we often return to older icons and refine them. Ultimate sets have been improved five times since they were originally launched.

It’s not the fastest way to create icons but it’s the only way to build a library we can trust. In fact, some of our icons are better than custom drawn ones.

4/ Depth Over Breadth

Most icon libraries chase variety. They release dozens of small sets, each with its own style, its own rules, and its own gaps. It looks big from far away, but when you sit down to design, you discover what’s missing. You end up drawing the icons yourself or mixing sets that never quite match.

We do the opposite.
We go deep.

Streamline builds massive, complete icon sets designed to cover every use case you’ll ever need. And when something isn’t there, we draw it. As long as it can serve the rest of the community.

Because of that, our sets don’t compete with one another. There’s no noise. You get a coherent icon library that respects your time.

5/ Software That Doesn't Get In The Way

Many icon marketplaces slow you down before you even start. They show third-party ads. They charge you to remove them.

We believe that running irrelevant ads distracts you from your core job. So we don't run irrelevant ads.

At Streamline, almost all our features are available to use, for free.

• You can change the size, color, export in any format you want.
• Use the plugins in Figma, Lucid, VS Code to speed up your workflow.
• Drag and drop icons from your Mac's menu bar directly in a file.

Wherever you work, our tools stay simple and accessible. Features aren't gated. You get the speed you need, without obstacles.

6/ Proudly Independent

Streamline is profitable and independent. We build only for our customers. They range from banks and governments to many of the world’s best designers.

Our team of eight veteran designers creates icons and illustrations exclusively for Streamline. When you start using our icons, you are investing in assets that we will keep improving.

Over the last 12 years, we have seen many competitors launch icon sets, then disappear. Most of those sets were never expanded or maintained. UI sets that are not maintained lose their value and waste your money.

We are here for the long-term. You are our investors. We focus on giving you the best return on your investment: assets that stay useful, consistent, and maintained year after year.